VVS Lab Jewelry
About VVS Lab Jewelry
Founded in 1989 by Vinay Rajani, VVS Lab Jewelry began as a modest retail jewelry counter dedicated to traditional natural diamond craftsmanship. Over more than three decades, that single bench operation evolved into an international design studio and direct manufacturer, bridging the gap between legacy horology, fine diamond setting, and modern streetwear culture.
The Founder’s Journey: From Traditional Diamonds to Modern Innovation
When Vinay Rajani entered the jewelry trade in 1989, natural diamonds were the sole standard of luxury. He built the brand's reputation on precision hand-setting, structural integrity, and rigorous grading standards. However, as fine jewelry evolved, he recognized a fundamental shift in what modern collectors valued: ethical sourcing, superior optical performance, and accessible luxury without inflated retail markups.
Anticipating the future of modern horology and jewelry design, Vinay led VVS Lab through a strategic pivot—integrating certified VVS moissanite and lab-grown diamonds into the brand's core manufacturing line. By combining computer-aided design (CAD) and high-precision CNC stone setting with advanced lab gemstones, VVS Lab began delivering custom bust-down watches, Cuban link chains, and iced-out fine jewelry that rival five-figure traditional diamond pieces in fire, hardness, and durability.
What We Create Today
Today, VVS Lab operates as a global manufacturer and exporter, delivering fine jewelry directly from the workshop bench to clients worldwide:
- VVS Moissanite Jewelry & Bust-Down Watches: Our flagship specialty. Hand-set with D-color, VVS-clarity moissanite stones rated at 9.25 on the Mohs hardness scale that pass standard diamond testers with maximum refractive brilliance.
- Lab-Grown Diamond Collections: Certified CVD and HPHT lab diamonds delivering identical chemical, physical, and optical properties to mined diamonds with modern value.
- Bespoke Natural Diamond Creations (Made to Order): Honoring our 1989 origins, we continue to craft fully custom natural diamond timepieces and fine jewelry exclusively upon private request.
Direct-to-Consumer & Global Wholesale
By controlling every step of production—from raw stone cutting and precision casting to final hand micro-pavé setting—VVS Lab eliminates middleman markups. We provide transparent pricing, certified gemstone authenticity, and worldwide fulfillment for individual collectors, streetwear brands, and wholesale retail partners alike.
FAQ
Common Questions
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VVS Lab Jewelry was founded in 1989 by Vinay Rajani, who began with a single retail jewelry counter specializing in traditional natural diamond craftsmanship. Over more than three decades, that bench operation grew into an international design studio and direct manufacturer serving collectors and wholesale partners worldwide.
Founder Vinay Rajani recognized a fundamental shift in what modern collectors prioritized: ethical sourcing, superior optical performance, and accessible luxury without inflated retail markups. By integrating certified VVS moissanite and lab-grown diamonds alongside CAD and CNC precision setting, VVS Lab could deliver five-figure-quality pieces at transparent, direct-manufacturer pricing.
Yes — honoring the brand's 1989 origins, VVS Lab continues to craft fully custom natural diamond timepieces and fine jewelry exclusively upon private request. These bespoke pieces are made to order, maintaining the same rigorous hand-setting standards and structural integrity that built the brand's original reputation.
VVS Lab controls every step of production in-house, from raw stone cutting and precision casting to final hand micro-pavé setting, eliminating all middleman markups. This direct-to-consumer model allows the brand to offer certified gemstone authenticity and transparent pricing to individual collectors, streetwear brands, and wholesale partners alike.
VVS Lab's flagship moissanite pieces are set with D-color, VVS-clarity stones rated 9.25 on the Mohs hardness scale, delivering maximum refractive brilliance and passing standard diamond testers. Lab-grown diamond collections use certified CVD and HPHT stones with chemical, physical, and optical properties identical to mined diamonds.
VVS Lab operates as both a global manufacturer and direct exporter, shipping finished pieces straight from the workshop bench to clients worldwide. This factory-direct structure means customers receive the quality and precision of a fine jewelry studio without the premium layered on by traditional retail middlemen.